In traditional retail, brands typically mark up their products by 4-5 times to cover overhead costs and generate profit. This is why prices can be so high. At Amiko & Friends, we do things differently. By charging a small membership fee, we eliminate the need for those markups, giving our members direct access to factory or wholesale prices. This allows us to offer high-quality equestrian gear at fair prices, without the need for constant sales or campaigns. Our mission is to make premium gear accessible to more riders and make the sport more inclusive.

When you reach your spending limit for your current membership tier, you have the following options:

1. Wait for your membership to automatically renew after 12 months. This resets your spending allowance, and you’re good to go again.
2. Upgrade to a higher tier: This starts a new 12-month period with an increased allowance, giving you more freedom to spend.
3. Renew early by “cross-grading”: If you need more spending allowance sooner, you can reset your membership without changing your membership level, starting another full year of shopping.

Yes, you can upgrade to a higher membership tier at any time. When you upgrade, your new spending allowance will take effect immediately. Please note, your membership will start a new 12-month period from the upgrade date. You can initiate the upgrade directly through your account or by contacting our customer support team.

If you’ve reached your spending allowance early, you also have the option to cross-grade, which resets your spending allowance within the current tier, starting a new 12-month period without changing your membership level.

For more details on upgrades, please refer to our Upgrade Membership Policy.

Amiko & Friends membership plans runs for a duration of 12 months starting from the day you sign up. At the end of this 12-month period, your membership will be automatically renewed unless you decide to cancel it.

When it’s 30 days left of your membership, you’ll get an email to remind you about your renewal. During this time you can cancel your membership by accessing the “My Account” section and navigating to “Subscription” and click “Cancel”. Or reaching out to us directly at hello@amikoandfriends.com.

If you are a new member, you may cancel your membership within the first 14 days as long as you return all products unworn or unused in its original packaging.

Read more here under the membership terms>

All memberships comes with a 14-day trial so you can explore everything we have to offer risk-free. If you decide it’s not the right fit, simply cancel within those 14 days and return all items purchased during this trial period. Note that they have to be in the original condition with the tags still on. Just reach out to us at hello@amikoandfriends.com, and we’ll take care of the rest!

We ship worldwide. Orders to the EU and the United States arrive with all import taxes, customs duties, and fees already covered — what you see at checkout is exactly what you’ll pay. For the rest of the world, we ship under DAP (Delivered at Place) terms, which means any import duties or taxes are paid by the recipient on arrival.

We charge for shipping and returns separately to keep our pricing transparent. Instead of building those costs into product prices the way traditional retailers do with markups, we charge them directly. You pay the true cost of what you buy, with no hidden fees baked into the price. We think that’s the most honest and fair approach — and it’s how we keep top-quality gear at the best possible price.

Yes, we ship worldwide! We offer shipping to all countries in the EU and the United States. For the rest of the world, we ship under DAP (Delivered at Place) terms, meaning any import duties or taxes are the responsibility of the recipient.

Amiko & Friends is a Swedish company based in Gothenburg, Sweden and all orders are shipped from here as well.

Yes, you can explore our business tiers here, thoughtfully designed for stables, riding schools, and other equestrian businesses.